Digital Marketing
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Market or advertise your business online
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Like through search
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Social Media Marketing
The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Paid channels - Google , Facebook, Instagram
Paid media is any type of content or marketing channel that involves payment. Most of us are already familiar with this type of paid media – billboard ads, commercials, and PPC (pay per click).
Content Generation and Optimization
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
Email Outreach, Re-targeting
Email retargeting works precisely the same way as traditional site retargeting, but allows you to target email subscribers rather than website visitors. You place a line of code in your email signature, or in the HTML of your email, and anyone who opens your email will be served ads all over the web.
